Eureka Automotive at Nada Show 2024

Nada2024

This is my 10th NADA conference.  As usual, I’m bringing home time lapsed to think, moments of fun, new relationships, and some news. And, as usual, with more than 50 km walked between the booths. This is the 1st I’ve attended to with an “Exposer’s Badge”.  Wasn’t from my company name.  Maybe in the next […]

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Remain competitive in the automotive sector

Remain competitive in the automotive sector

As a result of the development of online commerce, easy access to customer data, digitization of communication and changes in European regulations (VBER, Vertical Block Exemption Regulation or Vertical Block Exemption Regulation, https://bit.ly/3dbeiNN) car manufacturers are hypothesizing direct sales in the market, with the aim of shortening the path between factory and customer and recovering […]

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