This is my 10th NADA conference. As usual, I’m bringing home time lapsed to think, moments of fun, new relationships, and some news. And, as usual, with more than 50 km walked between the booths. This is the 1st I’ve attended to with an “Exposer’s Badge”. Wasn’t from my company name. Maybe in the next […]
As a result of the development of online commerce, easy access to customer data, digitization of communication and changes in European regulations (VBER, Vertical Block Exemption Regulation or Vertical Block Exemption Regulation, https://bit.ly/3dbeiNN) car manufacturers are hypothesizing direct sales in the market, with the aim of shortening the path between factory and customer and recovering […]
Modern computerized engine control systems rely on inputs from a variety of sensors. Among the sensors found in modern computerized vehicles, the Mass Air Flow (MAF) sensor and the Oxygen (02) sensor are two of the most important sensors that crucially determine engine performance, emissions, and other important functions. The OBD-II system usually takes time […]
The automotive industry faces many impactful issues, most notably: Increased competition; Need for sustainable mobility; Digital Transformation; Power of manufacturers; New distribution policies; Data management regulations. The magnitude of these issues is undoubtedly significant and greatly affects the processes, strategic and operational choices of every professional involved. These issues can only be addressed by defining […]
To increase the number of customers in the workshop, it is necessary to invest in advertising, but also to offer quality and convenient service. In addition, it is important to make yourself known in the area where the workshop is located and try to build customer loyalty. The possibilities are many and in particular: Advertising; […]
Many motorists are aware of driving behavior and habits that can result in incompetent and vulnerable driving. However, it is often the case that, although aware, they inadvertently drive their vehicles in an inefficient and unadvisable manner. Therefore, the idea of implementing a system to capture, measure, and evaluate incompetent, wasteful, and unsafe driving activities […]
Both at the level of digital transformation and the focus on environmental issues, companies, whether manufacturers or distributors, that delay in adapting are at great risk of suffering negative impacts at the level of competitive position. More than a third of existing companies in various sectors will be dragged into the vortex of digitization by […]
In the past, getting to know an automotive customer was a much simpler process. Dealers knew who their customers were and what they wanted, and they focused on selling them the car of their dreams. Today, with the enormous amount of information available online, dealers have to work much harder to really understand who their […]
As a result of the development of online commerce, easy access to customer data, digitization of communication and changes in European regulations (VBER, Vertical Block Exemption Regulation or Vertical Block Exemption Regulation, https://bit.ly/3dbeiNN) car manufacturers are hypothesizing direct sales in the market, with the aim of shortening the path between factory and customer and recovering […]
The competitive scenario of the automotive sector is driving a process of change in business models and the determinants of their success. There are mainly two phenomena, pervasive and highly interdependent with each other, that are characterizing the entire economic and social system but the automotive sector in particular: the digital transformation; the focus on […]
